AMOPÉ™ PEDI PERFECT ELECTRONIC FOOT FILE LAUNCHES IN CANADA
Reveal perfectly smooth feet in just one use
AMOPÉ™ PEDI PERFECT™ ELECTRONIC FOOT FILE LAUNCHES IN CANADA
Reveal perfectly smooth feet in just one use
Toronto, ON – October 15, 2014 – RB, a world leader in foot care, today announced the launch of the new brand Amopé™ to the Canadian market with its Amopé™ Pedi Perfect™, electronic foot file. Amopé™ Pedi Perfect™ offers an at-home solution for safe and effective removal of rough, dry skin, providing a simple and convenient solution for healthy looking feet. Amopé™ Pedi Perfect™ provides professional quality results, right at home - perfectly smooth feet in just one use.
“We recognize that feet endure constant pressure and stress on a daily basis, especially in fashionable footwear, and when the wear starts to show women tend to hide their feet,” said Alyson Murphy, Brand Manager, Personal Care, RB (Canada). “As the #1 brand in foot care globally, RB set out to provide an easy to use, at-home solution for women to buff away hard skin in minutes, giving them the confidence of smooth feet year-round, so they can love every step.”
Amopé™ Pedi Perfect™ Electronic Foot File is a battery operated handheld device that is designed to gently buff away hard skin for beautifully smooth feet, after just one use – no soaking required. Specially designed, the rotating Micralumina™ roller head has a large curved surface area for improved removal of rough, dry skin and the ergonomically shaped soft touch handle provides ease of use for hard to reach areas.
The Amopé™ Pedi Perfect™ Electronic Foot File has been built with high quality materials that have been designed to last. Unlike paper-based roller heads, Amopé’s durable silicon carbide Micralumina™ material can be washed or rinsed effectively to clear away built up residue, prolonging the life of the roller head.
Available at drug and grocery stores nationwide, Amopé™ is the latest to join RB's growing list of world class brands. The Amopé™ Pedi Perfect™ Electronic Foot File starter kit includes one Amopé electronic foot file, four AA alkaline batteries, one refill guard and one Micralumina™ roller head.
About RB
RB (formerly called Reckitt Benckiser) is the world’s leading consumer health and hygiene company. It is a FTSE top 25 company; since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global number 1 or number 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – nearly 35 percent of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by global Powerbrands: Veet, Clearasil, Durex, Finish, Lysol, Resolve Woolite, Air Wick, Cepacol, Gaviscon, and French's, and they account for 70 percent of its net revenue.
Headquartered in the United Kingdom, the company employs 23,000 people worldwide, with operations in 60 countries and sales in over 180 countries.
For additional information about RB, visit www.reckittbenckiser.com.
For more information, please contact:
Charlene D’Aoust
MAVERICK
(416) 640-5525 ex. 224
charlened@wearemaverick.com
