NEW DUREX® CONNECT APP ENABLES OUR PHONES TO SLEEP TOGETHER. . . SO WE CAN TOO
MISSISSAUGA, ON – Durex®, the number one condom brand in the world and sexual well-being leader, has revealed today the final chapter of its ‘Durex Connect’ campaign by releasing a smartphone app that helps people do exactly that, just in time for Earth Hour.
After teasing a technology breakthrough that could revolutionize our sex lives, a viral video (http://youtu.be/O925jNVmpOQ) was released by Durex that quickly grew to be viewed by over 40 million people around the world. The video showed tech-obsessed couples’ reactions to the revelation that the bedroom miracle they needed was simply the off-button. Following this unprecedented international response, Durex developed an app that offers a simple solution – synchronizing our phones to sleep together, so we can too.
“The ‘Durex Connect’ film followed the couples who volunteered on an emotional and reflective journey where they came to terms with their true obsession with technology in their relationships, and the campaign has really highlighted this on a global scale,” states Ukonwa Ojo, Head of Global Brand Equity at Durex. “The large number of people visiting the Durexlabs sign-up page really helped us truly understand the app needs of our consumers. As we approach Earth Hour on March 28th from 8:30 p.m. - 9:30 p.m., we invite couples around the world to discover this new Durex app that could truly enhance their sex lives.”
The ‘Durex Connect’ app, available for free download on Android and will be out soon on iOS, is a user-friendly way to synchronize your smartphone with your partner’s, so that neither can renege on the promise of dedicated, tech-free connection. At agreed times, or by spontaneous agreement, it will simply mask your phones’ home screen, effectively putting the handsets to sleep and removing all distractions.
To download the Durex Connect app, please visit: https://play.google.com/store/apps/details?id=com.durex.reconnect&hl=en_GB
To learn more or to watch the Durex video, please visit: http://youtu.be/O925jNVmpOQ
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About Durex
Durex® is the #1 sexual well-being brand worldwide. The brand not only produces condoms which exceeds global testing standards, but also offers pleasure gels, lubricants and personal massagers. With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together.
For more information, go to www.Durex.com.
About RB
RB (formerly Reckitt Benckiser) is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French’s, Nurofen, Strepsils Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon.
For more information visit www.rb.com.
Media Contact:
Julia Des Islets
MAVERICK for RB
juliad@wearemaverick.com
416.640.5525 ext. 239